企业社会责任视角下的人工智能:消费者问题与公共政策

IF 5.1 3区 管理学 Q1 BUSINESS Journal of Public Policy & Marketing Pub Date : 2023-07-12 DOI:10.1177/07439156231186573
Shuili Du, Sankar Sen
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引用次数: 2

摘要

像大多数技术一样,人工智能是喜忧参半的:一方面,它承诺科学奇迹、效率和自由;另一方面,它充满了一系列道德挑战,包括算法偏见、数据隐私和安全、人工智能技术缺乏多样性和包容性,以及可能造成大规模失业(Du and Xie 2021;Puntoni et al. 2021),甚至威胁到人类的灭绝,正如许多领先的技术专家所担心的那样(Center for AI Safety 2023)。越来越多的高管、研究人员和政策制定者一致认为,迫切需要管理和监管人工智能,以最好地实现其利益,同时降低其风险。随着企业竞相引领人工智能,一条对社会负责的人工智能之路不仅需要人工智能高管、研究人员和工程师的参与,还需要商业学者、哲学家、社会学家、伦理学家、政策制定者、消费者权益倡导者和非营利组织的参与。企业社会责任(CSR)凭借其在商业与社会交叉点研究中积累的丰富见解,为解决人工智能的承诺与风险之间的紧张关系提供了一个独特而有价值的视角。
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AI Through a CSR Lens: Consumer Issues and Public Policy
Like most technologies, AI is a mixed blessing: on the one hand, it promises scientific miracles, efficiency, and freedom; on the other hand, it is fraught with a host of ethical challenges, including algorithmic bias, data privacy and security, lack of diversity and inclusion in AI technology, and potential to create largescale unemployment (Du and Xie 2021; Puntoni et al. 2021) and even threaten human extinction, as feared by many leading technologists (Center for AI Safety 2023). Increasingly, executives, researchers, and policy makers agree on the urgent need to manage and regulate AI to best realize its benefits while mitigating its risks. As businesses race to lead on AI, a productive path to socially responsible AI needs to involve not just AI executives, researchers, and engineers but also business scholars, philosophers, sociologists, ethicists, policy makers, consumer advocates, and nonprofits. Corporate social responsibility (CSR), with its rich accumulated insights from research at the intersection of business and society, provides a unique and valuable lens to address the tension between the promises versus perils of AI.
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来源期刊
CiteScore
10.20
自引率
15.40%
发文量
29
期刊介绍: Journal of Public Policy & Marketing welcomes manuscripts from diverse disciplines to offer a range of perspectives. We encourage submissions from individuals with varied backgrounds, such as marketing, communications, economics, consumer affairs, law, public policy, sociology, psychology, anthropology, or philosophy. The journal prioritizes well-documented, well-reasoned, balanced, and relevant manuscripts, regardless of the author's field of expertise.
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