Influence of social innovation on organizational effectiveness of non-profit organizations: A case of gotabgaa international in the United States of America

Technology has transformed how social organizations and individuals socialize and do business today. It has generated tremendous, as well as complex economic and social challenges that mostly involve problems that people have interacting with others in society or engaging in normal social behaviors. Among the strategies posed to conquer the post-modern challenges is the concept of social innovation that involves much more than creating a new model, but one that creates empathy, as well as a change in power related relationships and a change in the way people think and act. The research studied the influence of social innovation on organizational effectiveness in Gotabgaa International organization in the USA. It focused on the organization’s adoption and utilization of social media platform as a social innovation. The findings from the study established that social needs, organizational political environment, organizational culture and organizational social capital statistically significantly predicted organizational effectiveness F(4, 217) = 190.968, p < .001.The findings also demonstrate the positive effect of innovation on organizational effectiveness and that the social system internal to the organization is essential to the adoption of innovations. It is also evident from the findings that social innovation is much more likely to take place when there are favorable organizational conditions.