印尼中小企业网站质量和电子服务质量的决定因素

T. Suryani, Abu Amar Fauzi, Moch. Nurhadi
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引用次数: 4

摘要

本研究旨在研究决定印尼中小企业网站质量和电子服务质量的维度。E-Service quality作为网站质量的重要决定维度之一,本文专门对E-Service quality进行观察,找出影响E-Service quality的具体因素,这在以往的一些研究中并没有得到广泛的研究。本研究采用问卷调查法,对379名中小企业客户进行调查。网站质量维度使用李克特量表测量,有5个备选答案。使用Smart PLS进行的分析结果表明,网站质量的决定因素有四个维度,其中最具影响力的是:电子服务质量、信息质量、系统质量和图像质量;此外,对于电子服务质量维度,有三个确定的重要维度是:履行、响应和系统可用性
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THE DETERMINANT OF WEBSITE QUALITY AND E- SERVICE QUALITY AT SME IN INDONESIA
This study aims to examine the dimensions which determine the Website Quality and E-Service Quality in Small and Medium Enterprises (SMEs) in Indonesia. As one of the important determinant dimensions for website quality, E-Service Quality is specifically observed to find out the specific factors that determine E-Service quality which in some previous studies has not been widely studied. The study was conducted by using survey method with questionnaire involving 379 SME customer respondents. Website quality dimensions are measured using a Likert Scale with 5 alternative answers. The results of the analysis conducted with Smart PLS, shows that there are four dimensions of website quality determinants, of which the most influential are: E-Service Quality, Information Quality, System Quality and Image Quality; furthermore for E-Service Quality dimensions, there are three identified important dimensions that determine are: Fulfillment,  Responsiveness, and System Availability
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