José Sixto-García, Xosé López-García, Ma. del Carmen Gómez de la Fuente
{"title":"即时消息作为组织沟通的信息来源:墨西哥和西班牙的WhatsApp商业","authors":"José Sixto-García, Xosé López-García, Ma. del Carmen Gómez de la Fuente","doi":"10.32870/CYS.V2021.7679","DOIUrl":null,"url":null,"abstract":"WhatsApp is the most used messaging platform in Mexico and in Spain. The application has developed a specific version for companies, WhatsApp Business. This research is a pioneer in evaluating its implementation and interaction mechanisms. Based on a sample of 200 companies, the results present a comparative study between the two countries. The conclusions point to a low level of implementation and significant deficiencies in dialogic development, so the need to adapt to the usual spaces of citizen participation is diagnosed.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"La mensajería instantánea como fuente informativa en la comunicación organizacional: WhatsApp Business en México y España\",\"authors\":\"José Sixto-García, Xosé López-García, Ma. del Carmen Gómez de la Fuente\",\"doi\":\"10.32870/CYS.V2021.7679\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"WhatsApp is the most used messaging platform in Mexico and in Spain. The application has developed a specific version for companies, WhatsApp Business. This research is a pioneer in evaluating its implementation and interaction mechanisms. Based on a sample of 200 companies, the results present a comparative study between the two countries. The conclusions point to a low level of implementation and significant deficiencies in dialogic development, so the need to adapt to the usual spaces of citizen participation is diagnosed.\",\"PeriodicalId\":35210,\"journal\":{\"name\":\"Comunicacion y Sociedad\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-02-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Comunicacion y Sociedad\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.32870/CYS.V2021.7679\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Comunicacion y Sociedad","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32870/CYS.V2021.7679","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Social Sciences","Score":null,"Total":0}
La mensajería instantánea como fuente informativa en la comunicación organizacional: WhatsApp Business en México y España
WhatsApp is the most used messaging platform in Mexico and in Spain. The application has developed a specific version for companies, WhatsApp Business. This research is a pioneer in evaluating its implementation and interaction mechanisms. Based on a sample of 200 companies, the results present a comparative study between the two countries. The conclusions point to a low level of implementation and significant deficiencies in dialogic development, so the need to adapt to the usual spaces of citizen participation is diagnosed.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
