在欧洲走向数字电视

IF 1.7 3区 文学 Q2 COMMUNICATION Javnost-The Public Pub Date : 1999-01-01 DOI:10.1080/13183222.1999.11008719
F. Corcoran
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引用次数: 6

摘要

从表面上看,数字电视似乎是一项消费者需求疲软的技术。作为一种制作、传递和展示的创新,它的部署更明显是由技术驱动的,而不是观众的需求。悬在其未来的主要问题是如何向这个大大加强了的分配系统提供方案。到目前为止,关于数字电视的争论主要集中在工程标准、传输平台和竞争的影响上。主要电影电视公司越来越多地将数字电视的推出视为一种“窗口”战略,这种战略通过延长时间和跨地区的市场覆盖范围来实现利润最大化。这将在一定程度上回答这样一个问题:为了推动“内容为王”的局面,大量的新节目将从哪里获得。但也有危险,尤其是对早期采用者来说,在电视行业的大力推动下,人们可能会因为富足的言辞而感到幻灭……
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Towards Digital Television in Europe
AbstractOn the face of it, DTV would seem to be a technology for which consumer demand is weak at best. As a production, delivery and display innovation, its deployment is more obviously driven by a technological rather than an audience imperative. The major question hanging over its future is how this greatly enhanced distribution system will be supplied with programmes. Much of the debate on DTV so far has concentrated on engineering standards, delivery platforms and the impact of competition. Major film5V companies increasingly see the roll-out of DTV in the context of a “windowing” strategy, which serves to maximise profits by extending market reach over time as well as across territories. This will go some way towards answering the question of where significantly large new volumes of programming will be sourced in order to drive a “content is king” scenario. But there is the danger, for early adopters especially, that disillusionment may set in as the rhetoric of abundance, pushed hard by the TV indu...
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来源期刊
Javnost-The Public
Javnost-The Public COMMUNICATION-
CiteScore
2.50
自引率
0.00%
发文量
13
期刊介绍: Javnost - The Public, an interdisciplinary peer-reviewed social and cultural science journal published by the European Institute for Communication and Culture in association with the Faculty of Social Sciences, University of Ljubljana, addresses problems of the public sphere on international and interdisciplinary levels. It encourages the development of theory and research, and helps understand differences between cultures. Contributors confront problems of the public, public communication, public opinion, public discourse, publicness, publicity, and public life from a variety of disciplinary and theoretical perspectives.
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