移动视频免费服务行为意向影响因素研究——以UTAUT2为例

IF 1.5 4区 文学 Q2 COMMUNICATION Communications-European Journal of Communication Research Pub Date : 2017-02-01 DOI:10.22174/jcr.2017.54.1.258
이지은, SungDongKyoo
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The Study on the Factors Influencing on the Behavioral Intention of Free Mobile Video Service: Focusing on the UTAUT2
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来源期刊
CiteScore
2.20
自引率
0.00%
发文量
45
期刊介绍: The European Journal of Communication Research is an established forum for scholarship and academic debate in the field of communication science and research from a European perspective. Communication science is concerned with the investigation of the structure and function of communication processes and their impact on society, social groups and individuals. The European Journal of Communication Research highlights the concerns of this discipline through the publication of articles, research reports, review essays and book reviews on theoretical and methodological developments considered from a European perspective. Communications seeks new and original European research material in the fields of interpersonal communication, intercultural communication and mass communication.
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