Management of organizational changes in the enterprise in the market of intercom systems: theoretical approaches, analysis of potential and development strategy

The article reveals theoretical approaches to managing the organizational potential of the enterprise in the conditions of change and reorganization. The positions of foreign and domestic authors on the understanding of the subject of organizational development and the main factors affecting the different components of the organization and undergoing changes are compared. The goals of organizational development of the modern organization are revealed and the risks faced by the organization in the context of change are highlighted. The authors justify the effectiveness of the organization's development by choosing a change management model that allows it to prepare for the challenges of the external and internal environment. The study considers the industry of intercom systems, which is currently undergoing significant changes, including in the composition of products and types of services under the influence of technological factors. Currently, the aggressive offensive and diversification of the activities of large companies into the regional markets of this sector of the economy leads to a fairly understandable algorithm for changes in the organizational potential of such enterprises. In this regard, in our opinion, the analysis of the experience of managing changes of regional small companies is of greater interest. The object of the study was a regional enterprise of the Lipetsk region LLC Binom, engaged in the field of intercom systems. Analysis of the research subject with the help of various tools of strategic analysis of the external and internal environment of the company revealed the main problems in the management of organizational development related to the management style, the model of organizational culture, applied management methods that do not correspond to the stage of the life cycle of the company. To increase the viability of the enterprise in the market of intercom systems, which is a key factor and condition for development in the long term, a set of measures was proposed aimed at preparing the company for changes in the future and improving management efficiency in the present.