Identification of Internal and External Factors for the Development of Broiler Chicken Business in Bulukumba Regency, South Sulawesi Province

This study aimed to identify internal and external factors for the development of the broiler business in Bulukumba Regency, South Sulawesi Province. This research was conducted from March to April 2022. Located in Bontobahari District, Bulukumba Regency. The type of research used is descriptive research. The sample in this study was all farmers in Bontobahari District, Bulukumba Regency, namely 34 farmers. The data sources are primary data and secondary data. The data collection method used in this research is a field study in the form of observation, interviews, and documentation, as well as library studies. The analysis of the data used is a descriptive analysis. The results of the study indicate that internal conditions include: availability of land; good water sources; good quality products, good road access, good breeding experience, productive age of breeders, location close to settlements; poor application of biosecurity, limited capital, lack of control from partners. Meanwhile, external conditions include increasing job opportunities, high demand for broiler broilers, advances in information technology, increasing job opportunities, the number of similar businesses, production technology needs to be improved again, and chicken diseases.