马来西亚消费者对智能手表的行为意向:一份概念报告

IF 1.3 Q4 COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE International Journal of Innovative Computing Information and Control Pub Date : 2021-04-28 DOI:10.11113/IJIC.V11N1.281
Noor Azzah Said, S. Seman, Dilla Syadia Ab Latiff, Siti Noorsuriani Ma’o, N. M. Mozie
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引用次数: 1

摘要

智能手表的广泛功能推动了智能手表市场的快速增长,因为它们提供了同时促进健身和跟踪健康的互动技术,从而激起了用户的兴趣。然而,尽管智能手表的使用越来越受欢迎,但影响个人智能手表采用的因素尚未被理解。因此,为了详细了解可能的因素,提出了一个研究模型,以表明影响马来西亚民众采用智能手表的潜在因素。本研究将考察四个被提议的维度,即感知利益、健康、IT创新和智能手表作为奢侈品。在线调查问卷将用于收集研究数据,而SPSS将用于进行初步研究和描述性分析,PLS-SEM将用于进一步分析模型。
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Consumers’ Behavioral Intention Towards Smartwatch Adoption in Malaysia: A Concept Paper
The wide-ranging features of a smartwatch have driven the rapid growth of the smartwatch market as they pique the users’ interests by offering interactive technology that simultaneously promotes fitness and tracks health. Nevertheless, the factors influencing smartwatch adoption among individuals are yet to be comprehended despite the ever-growing popularity of smartwatch usage. Hence, to understand the possible factors in detail, a research model is proposed to indicate the influential underlying factors relative to smartwatch adoption in the Malaysian populace. This study will examine the four proposed dimensions of perceived benefits, healthology, IT innovation, and smartwatch as luxury products. Online questionnaires will be used to collect the research data, while SPSS will be used to run both preliminary research and descriptive analyses, PLS-SEM will be used to further analyze the model.
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来源期刊
CiteScore
3.20
自引率
20.00%
发文量
0
审稿时长
4.3 months
期刊介绍: The primary aim of the International Journal of Innovative Computing, Information and Control (IJICIC) is to publish high-quality papers of new developments and trends, novel techniques and approaches, innovative methodologies and technologies on the theory and applications of intelligent systems, information and control. The IJICIC is a peer-reviewed English language journal and is published bimonthly
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