A Study on the Atghar Kuriana and Vimruli Tourist Destination’s Challenges to Sustainability

The study mainly focuses on the limitations and challenges of Atghar Kuriana and Vimruli as a tourism destination and local communities’ attitude toward tourism. Actually, there is a little study about this amazing tourist destination, though it is an emerging tourist destination in Bangladesh. This study was conducted following survey research methodology; a separate survey questionnaire for tourists and local communities were developed to serve study objectives. The survey was conducted using both open and close-ended questionnaires. This study uncovered that tourists who visited there have bewitched enjoying the natural beauty, boating, zig zag canals, row upon row boats loaded with guava, amra and lemon but dissatisfaction over sanitation facility, quality restaurants and cottages, recreational and entertainment facilities, safety security, eve teasing, sound pollution as well as actually no authority to look after the overall activity. Moreover, there is no difference both gender and civil status in terms of visitors’ response to destination facilities as well as visitors’ knowledge on sustainable tourism, but collectively gender civil status revealed a significant difference. I hope the results of the survey might be worthwhile to policy makers, private entrepreneurs and marketers while formulating their policies, to attract local and foreign tourists and also to ensure sustainability of this amazing tourist destination.