大数据、市场分析和公共政策:对医疗保健的影响

IF 5.1 3区管理学 Q1 BUSINESS Journal of Public Policy & Marketing Pub Date : 2021-02-19 DOI:10.1177/0743915621999031

P. Kopalle, D. Lehmann

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引用次数: 15

摘要

本文强调了大数据和分析应用的一些好处和问题，重点是它在医疗保健中的作用。它既考虑其有效性/价值(即如何使用)，也考虑与隐私和个人接受度相关的使用问题(即应该如何使用)。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Big Data, Marketing Analytics, and Public Policy: Implications for Health Care

This paper highlights some benefits to and issues with the application of big data and analytics, with emphasis on its role in health care. It considers both its effectiveness/value (i.e., how it can be used) and concerns about its use related to privacy and acceptance by individuals (i.e., how it should be used)

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来源期刊

Journal of Public Policy & Marketing BUSINESS-

CiteScore

10.20

自引率

15.40%

发文量

期刊介绍： Journal of Public Policy & Marketing welcomes manuscripts from diverse disciplines to offer a range of perspectives. We encourage submissions from individuals with varied backgrounds, such as marketing, communications, economics, consumer affairs, law, public policy, sociology, psychology, anthropology, or philosophy. The journal prioritizes well-documented, well-reasoned, balanced, and relevant manuscripts, regardless of the author's field of expertise.