两家领先饮料公司:百事可乐和可口可乐的风险分析

Q2 Social Sciences Asian Journal of Business Research Pub Date : 2019-10-08 DOI:10.20849/abr.v4i3.686
Zhuo Zhang
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引用次数: 1

摘要

本报告的目的是介绍和分析百事可乐和可口可乐的风险因素。通过识别两家公司的战略、信息系统、合同、治理等内部因素和经济、法律、顾客偏好、竞争环境等外部因素,得出两家公司的异同。然后给出了风险分类和分析。最后,提出了降低财务风险的建议。
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Risk Analysis of Two Leader Drink Company: PepsiCo and Coca-Cola
The purpose of this report is to introduce and analyze risk factors of PepsiCo and Coca-Cola. By identifying the internal factors involving strategy, information system, contracts and governance and the external factors which include economy, law, customers preference and competitive environment of the two companies, the similarities and differences are given. Then risk taxonomy and analysis are given. In the end, some advice about reducing financial risk are given.
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来源期刊
Asian Journal of Business Research
Asian Journal of Business Research Social Sciences-Political Science and International Relations
CiteScore
2.40
自引率
0.00%
发文量
8
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