DISCUSSION WITHOUT CONTRADICTIONS IN BRIEF STATEMENT OF THREE LINGUISTIC CONCEPTS OF THE XX CENTURY

The article discusses the consistency and aesthetics of language in comparison of the views of three outstanding linguists of the 20th century. Their judgments about the continuity of linguistic transformation are distinguished by originality. Despite the fundamentally different approaches of K. Fossler, E. Coceriu and R.A. Budagov in comprehending the aesthetic function of language, their views are united by the norm of the language․ Comparison of three independent linguistic positions is built as a kind of discussion without contradictions on the analysis of the system and norm, the aesthetics of language and linguistic form. Forecasts on these issues are updated especially hard during periods of a serious reboot of the communicative space. Changing the regulatory framework is an inevitable process of any national language and is clearly visible at the functional level. Therefore, the mechanisms for changing the norm do not depend on the recognition or non-recognition of the systemic nature of the language and its levels, but strictly correlate with the aesthetic function. The aesthetic function of language itself is of interest to linguists especially when tectonic shifts of the standard positions of the norm occur in the changing times.