应用UTAUT模型了解新冠肺炎大流行期间Sayurbox的购买意向

International Research Journal of Business Studies Pub Date : 2022-02-01 DOI:10.32924/ijbs.v6i1.215

Siroj Jibril Al Rasyidi, P. Hadi, Rosali Sembiring Colia

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引用次数: 0

摘要

本研究想要分析Sayurbox应用程序的绩效期望、努力期望和社会影响对他们购买意愿的影响。本研究采用偏最小二乘法(PLS)分析，对100名Sayurbox在Bekasi的消费者进行了定量调查。本研究结果证明，绩效期望和努力期望对贝卡西消费者的购买意愿有正向影响，而社会影响对消费者的购买意愿没有影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Application of UTAUT Model To Understand The Purchase Intentions of Sayurbox During The COVID-19 Pandemic

This study wants to analyze the effect of performance expectancy, effort expectancy and social influence of the Sayurbox application on their purchase intentions. This research was conducted quantitatively with the number of respondents being 100 Sayurbox consumers in Bekasi using Partial Least Square (PLS) analysis. The results of this study prove that performance expectancy and effort expectancy have a positive effect on purchase intentions, while social influence has no effect on consumer purchase intentions in Bekasi.

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