影响绿色IT实践、计算机和移动设备购买和订阅行为以及流媒体服务的因素研究

IF 2.4 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Pacific Asia Journal of the Association for Information Systems Pub Date : 2019-03-18 DOI:10.17705/1PAIS.11104
Nelson K. Y. Leung, S. Lau, S. Lau
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引用次数: 0

摘要

环境可持续性的压力以及严格的跨国和本地环境法律、法规和目标的引入,促使了绿色信息技术的出现。就个人而言,环保资讯科技可透过对环境负责的行为,在购买、使用和弃置产品和服务时,不破坏环境而达致。本研究旨在调查年轻消费者的绿色IT行为,包括他们的日常绿色IT实践、移动和计算机设备的购买行为以及流媒体服务的订阅行为。研究结果表明:1)对绿色信息技术实践(具体知识)的理解对绿色信息技术行为有正向影响;2)消费者的绿色信息技术行为对绿色信息技术行为有正向影响;3)沟通策略对绿色信息技术行为有正向影响。研究结果还显示,年轻消费者的购买和订阅决策更受外观、规格、功能、内容和价格等因素的影响,而不是绿色IT因素。
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A Study of Factors Influencing Green IT Practices, Buying and Subscription Behaviours of Computer and Mobile Devices, and Streaming Services
The pressure of environmental sustainability and the introduction of strict transnational and local environment laws, regulations and targets have catalysed the emergency of Green IT. On individual level, Green IT can be achieved through environmentally responsible behaviour to purchase, use and disposal of products and services without damaging the environment. This research aims to investigate the Green IT behaviour of young consumers including their day-to-day Green IT practices, buying behaviour of mobile and computer devices and subscription behaviour of streaming services. The findings show that: 1) Understanding of Green IT practices (specific knowledge) has a positive influence on PBC, 2) Consumer’s PBC has a positive influence on Green IT behaviour and 3) The communication strategy has a positive influence on PBC. Research results also show that young consumers’ buying and subscribing decision are strongly influenced by factors such as appearance, specification, features, content and price than Green IT factors.
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33.30%
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