The Factors of Reverse Logistics Practice Towards Business Performance in Electrical and Electronics (E&E) Industry

The electrical and electronic (E&E) industry is fast-changing, and the customer demand is volatile. With the contribution from industrial and household, the amount of harmful e-waste is increasing but the recycling rate is low. Thus, reverse logistics need to be widely practiced in the E&E industry to tackle the rising problems. The study aims to investigate the factors of reverse logistics practice towards business performance in E&E industry. Quantitative method, which is questionnaire survey was conducted among the employees working at E&E industry in Penang. There were 132 respondents involved in this study and the findings were analysed using SPSS software. The result showed that all factors of reverse logistics practices is affecting the business performance with the mediation of reverse logistics, except the “customer return intention” factor. Hence, this study allows the employees in E&E industry to have a clear understanding of the importance of reverse logistics practices and able to apply more sensible strategies to increase the business performance.