As investors sow, can they reap? Examining the moderating effect of investment opportunity on the relationship between financial literacy and investment decision

Purpose This study aims to examine the investor's level of financial literacy and their attitude toward making any investment decision in the Bangladeshi capital market. Design/methodology/approach To measure the level of financial literacy of an individual investor, three variables have been used – financial knowledge, financial behavior and financial attitude. It also considers investment opportunity as a moderator variable to assess the effect of market-specific characteristics on financial literacy. Data have been collected through a structured questionnaire from 152 retail investors of the Dhaka Stock Exchange and Chittagong Stock Exchange. Smart-PLS 3.3 was used for analyzing the set of hypotheses for examining the relationships in the study. Findings Results found that financial attitude and financial behavior have a positive and significant relationship with investment decisions. Further evidence shows that investment opportunity moderates the relationship between financial attitude and financial behavior. This indicates that equity investors are suffering from market inefficiency and cannot ensure wealth maximization. Research limitations/implications Regulators should focus not only on financial literacy programs but also on market discipline, accountability and performance. This will encourage investors to invest their money wisely and independently. Originality/value The study adds value to the capital market literature in two ways. First, it investigates the success of financial literacy programs in Bangladesh to resolve the behavioral bias issue among investors, which used to affect their returns negatively. Second, the study introduces a very new and relevant variable as a moderator in the context of Bangladesh. Investment opportunity is a moderating variable developed from the efficient market hypothesis. Results reveal that investors are somehow financially literate over time, which can be a positive attribute for controlling behavioral bias. However, market inefficiency, corporate corruption, financial crime, insider trading and information asymmetry hamper the regular growth of the market. Hence, equity investors are unable to ensure wealth maximization in Bangladesh, where this kind of problem exists.