影响网络购物网站用户再购买意愿的因素分析

Mike Yolanda, Hesti Maria Putri
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引用次数: 1

摘要

印尼是一个每年都在增长的相当不错的电子商务市场。据了解,自2014年以来,印尼的在线销售额已达到11亿美元。中央统计局(BPS)表示,印尼电子商务行业在过去几年中继续增长17%,电子商务业务总量达到2620万件。在过去的4年里,印尼的电子商务增长了500%。在印尼持续快速增长的电子商务现象是在线购物网站。随着网络购物网站的快速发展,其面临的竞争对手也越来越多。在影响网上购物网站成功和盈利能力的因素是消费者的再购买意愿。
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Analysis of Factors That Affect the Repurchase Intentions on Online Shopping Sites
Indonesia is a fairly good e-commerce growth market from year to year. Since 2014, it is known that online sales in Indonesia have reached US $ 1.1 billion. The Central Statistics Agency (BPS) states that the Indonesian e-commerce industry in the last years has continued to increase by 17 percent with a total e-commerce business reaching 26.2 million units. In the last 4 years, e-commerce in Indonesia has increased to reach 500 percent. The e-commerce phenomenon that continues to grow rapidly in Indonesia is online shopping sites. The rapid development has resulted in more and more competitors that the online shopping site has to face. In online shopping sites that affect success and profitability is consumer repurchase intention.
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