自我保护用餐行为:对网络外卖服务消费者使用情况的调查

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of China Tourism Research Pub Date : 2023-05-15 DOI:10.1080/19388160.2023.2213906

Kang-Lin Peng, Chih-Hung Wu, Chin-Yi Fang, W. Au

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引用次数: 1

摘要

本研究旨在调查消费者使用在线食品配送(OFD)服务是如何受到其自我保护性质的驱动。利用保护动机理论、技术使用和接受统一理论以及创新扩散理论，用1000个数据检验了一个综合模型，以解释大流行期间消费者使用外援的情况。结果发现，对COVID-19的恐惧对消费者订购OFD的频率产生了显著的积极影响，证实了OFD使用的自我保护性质。在就餐活动中，感知到的脆弱性比感知到的严重性更强烈地影响了个人对COVID-19的恐惧。这些发现从理论上扩展了目前对对外直接服务的理解，并为对外直接服务平台、餐馆老板和政府提供了实际意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Self-Protective Dining Behavior: An Investigation on Consumer’s Use of Online Food Delivery Service

This study aims to investigate how consumer's use of online food delivery (OFD) services is driven by its self-protective nature. Drawing on protection motivation theory, the unified theory of use and acceptance of technology, and diffusion of innovation theory, an integrated model was tested with 1,000 empirical data points to explain consumers' OFD use during the pandemic. Results confirmed the self-protective nature of OFD use by uncovering a significant positive effect of fear of COVID-19 on consumers' OFD ordering frequency. Perceived vulnerability contributed more strongly to an individual's fear of COVID-19 than perceived severity in dining activities. These findings theoretically expand the current understanding of OFD services and provide practical implications for OFD platforms, restaurateurs, and governments.

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来源期刊

Journal of China Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

4.00

自引率

10.50%

发文量

期刊介绍： Journal of China Tourism Research (JCTR) is the official journal of the International Association of China Tourism Studies (IACTS) and is now indexed in the Emerging Sources Citation Index (ESCI)! JCTR is a truly international journal that publishes the latest research on tourism (all articles printed in English with Chinese abstracts) that relates to China and the Chinese. It provides a rich forum for exchange of fresh information and ideas among academics and practitioners; fosters and enhances cutting-edge research activities that advance the knowledge of tourism; and discusses the relevance of tourism to Chinese society. The journal encourages interdisciplinary scholarship and commentaries, aims at the highest intellectual level, and only publishes manuscripts that make significant contributions to the subject areas.