The Role of Employer Branding in the Talent Acquisition Process

The increasing emphasis of employers on the subject of talent has direct implications on the formalization of processes that aim at the selection of human resources in accordance with the typologies pursued. This formalization cannot be abstract, and for this, the attention is focused both on the aspects that need to be followed in relation to people, and on understanding how the potential employee forms an image about the employer and what he considers when manifests itself in favor of one or another of the competitors. The purpose of this paper is to identify the role of employer branding in the talent acquisition process, through a review of the literature. Thus, the positive reputation is the result obtained by involving the employer branding in the talent acquisition process. Also, employer branding is not only effective in the talent management process but also helps to improve the overall performance of the organization.