ENHANCING PERFORMANCE THROUGH TOTAL QUALITY MANAGEMENT: UNVEILING THE MEDIATING INFLUENCE OF KNOWLEDGE TRANSFER

In today's dynamic and competitive business environment, the organizations strive to attain superior performance by executing effective management strategies. One such strategy that has gained significant attention is Total Quality Management (TQM). This study aims to delve into the relationship between TQM and organizational performance, with a specific focus on the mediating effects of knowledge transfer. Drawing on comprehensive review of literature and empirical analysis, this research investigates the impact of TQM practices upon organizational performance, considering the crucial role played by knowledge transfer mechanisms. The study employs quantitative research design, collecting data from a manufacturing SME’s operating in Lahore, Pakistan. SEM is used to analyze data and test proposed hypotheses. The findings shed light on the significant positive relationship amid TQM & organizational performance, highlighting vital role of knowledge transfer as a mediating mechanism. The organizations that aim to improve performance should focus not only on implementing TQM practices but on establishing effective knowledge transfer mechanisms.