Analyzing visual attention via virtual environments

The widespread popularity of consumer-grade virtual reality devices such as the Oculus Rift and the HTC Vive provides new, exciting opportunities for visual attention research in virtual environments. Via these devices, users can navigate in and interact with virtual environments naturally, and their responses to different dynamic events can be closely tracked. In this paper, we explore the possibility of using virtual environments to study how directional signage may guide human navigation in an unfamiliar environment.