调查采用移动钱包支付服务的因素

Q4 Economics, Econometrics and Finance Global Business and Economics Review Pub Date : 2022-12-30 DOI:10.31703/ger.2022(vii-iv).01
Faraz Mahboob, A. Talpur, M. Khaskhely
{"title":"调查采用移动钱包支付服务的因素","authors":"Faraz Mahboob, A. Talpur, M. Khaskhely","doi":"10.31703/ger.2022(vii-iv).01","DOIUrl":null,"url":null,"abstract":"The goal of this study is to look at the effect of \"perceived ease of use\" (PEOU), \"perceived usefulness\" (PU), \"perceived service cost\" (PSC), \"perceived credibility\" (PC) and \"customers' satisfaction\" (CS) on consumers' intention to adopt mobile wallet payment services. \"Customer satisfaction\" (CS) was the mediator between PEOU, PU and IU. The study model is based on the model of \"technology acceptance model\" (TAM). The study involves 300 respondents and the data was obtained via an online questionnaire. - Convenient sampling method. Smart PLS (partial least squares) regression using the \"structural equation\" technique has been applied to review and analyze the data. The data analysis findings are supported with several previously published hypotheses. All independent variables influence the dependent variable IU, indirect effect of PU is positive and significant to IU, further it was found from analysis that the PEOU has not significant effect to the mediator CS and the IU indirectly.","PeriodicalId":35504,"journal":{"name":"Global Business and Economics Review","volume":"83 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Investigating Factors Towards Adoption of Mobile Wallet Payment Services\",\"authors\":\"Faraz Mahboob, A. Talpur, M. Khaskhely\",\"doi\":\"10.31703/ger.2022(vii-iv).01\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The goal of this study is to look at the effect of \\\"perceived ease of use\\\" (PEOU), \\\"perceived usefulness\\\" (PU), \\\"perceived service cost\\\" (PSC), \\\"perceived credibility\\\" (PC) and \\\"customers' satisfaction\\\" (CS) on consumers' intention to adopt mobile wallet payment services. \\\"Customer satisfaction\\\" (CS) was the mediator between PEOU, PU and IU. The study model is based on the model of \\\"technology acceptance model\\\" (TAM). The study involves 300 respondents and the data was obtained via an online questionnaire. - Convenient sampling method. Smart PLS (partial least squares) regression using the \\\"structural equation\\\" technique has been applied to review and analyze the data. The data analysis findings are supported with several previously published hypotheses. All independent variables influence the dependent variable IU, indirect effect of PU is positive and significant to IU, further it was found from analysis that the PEOU has not significant effect to the mediator CS and the IU indirectly.\",\"PeriodicalId\":35504,\"journal\":{\"name\":\"Global Business and Economics Review\",\"volume\":\"83 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-12-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Global Business and Economics Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.31703/ger.2022(vii-iv).01\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"Economics, Econometrics and Finance\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Global Business and Economics Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31703/ger.2022(vii-iv).01","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Economics, Econometrics and Finance","Score":null,"Total":0}
引用次数: 0

摘要

本研究的目的是观察“感知易用性”(PEOU)、“感知有用性”(PU)、“感知服务成本”(PSC)、“感知可信度”(PC)和“客户满意度”(CS)对消费者采用移动钱包支付服务意愿的影响。“顾客满意”(CS)是PEOU、PU和IU之间的中介。研究模型基于“技术接受模型”(TAM)模型。该研究涉及300名受访者,数据通过在线问卷获得。-方便的抽样方法。智能PLS(偏最小二乘)回归使用“结构方程”技术已被应用于审查和分析数据。数据分析结果得到了先前发表的几个假设的支持。所有自变量均影响因变量IU, PU对IU的间接影响为正且显著,进一步分析发现PEOU对中介CS和IU的间接影响不显著。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
Investigating Factors Towards Adoption of Mobile Wallet Payment Services
The goal of this study is to look at the effect of "perceived ease of use" (PEOU), "perceived usefulness" (PU), "perceived service cost" (PSC), "perceived credibility" (PC) and "customers' satisfaction" (CS) on consumers' intention to adopt mobile wallet payment services. "Customer satisfaction" (CS) was the mediator between PEOU, PU and IU. The study model is based on the model of "technology acceptance model" (TAM). The study involves 300 respondents and the data was obtained via an online questionnaire. - Convenient sampling method. Smart PLS (partial least squares) regression using the "structural equation" technique has been applied to review and analyze the data. The data analysis findings are supported with several previously published hypotheses. All independent variables influence the dependent variable IU, indirect effect of PU is positive and significant to IU, further it was found from analysis that the PEOU has not significant effect to the mediator CS and the IU indirectly.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Global Business and Economics Review
Global Business and Economics Review Economics, Econometrics and Finance-Economics and Econometrics
CiteScore
0.80
自引率
0.00%
发文量
81
期刊介绍: GBER (the flagship journal of the Business & Economics Society International) is an international refereed outlet journal for the presentation, discussion and analysis of advanced concepts, initial treatments and fundamental research in all fields of business and economics. Priority is given to insightful policy-oriented articles that deal with the implications of the increasingly global business activity, especially written for the educated lay-person.
期刊最新文献
Green Finance: A Bibliometric Analysis of Current Research Status, Development and Future Directions Earnings management and bank funding Financial inclusion: Key determinants and its impact on financial well-being A Conceptual Approach: Relationship between crisis, resilience, and entrepreneurial actions Viability of Employability Skills for Islamic Banking and Finance Graduates Employment; Case of Islamic Banks of Pakistan
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1