Factors Affecting Freelancing Success: Evidence from Youth of Hyderabad, Pakistan

Purpose: Freelancing has really become popular in the recent years due to unemployment and also due to other benefits which people enjoy from freelancing, like flexible timings, good quality work, working on your own terms, work-life balance. The aim of this study is to determine the factors affecting career satisfaction of freelancers among the youth of Hyderabad. Design/Methodology/Approach: Due to restrictions placed by covid, data was collected by online survey. Data was collected from a sample of 210 potential freelancers and currently working freelancers of Hyderabad. Convenient sampling was used to collect the data. Multiple regression analysis in SPSS Statistics 25 was used to analyze the collected data. Findings: According to the results of hypothesis testing, proactive personality, self-efficacy (personal factors) and digital technology support (environmental factor) have a positive and significant effect on career satisfaction of freelancers. Implications/Originality/Value: Freelancing has become popular not only globally but also in Pakistan, but only few studies have been performed in Pakistan and none in Hyderabad. In order to people for a successful freelancing career, the authors recommend awareness on freelancing, motivational sessions, career counselling, creation of business incubators and individuals should focus on the above mention personal factors to be successful in the field.