COMPANIES IN THE CONDITIONS OF DIGITALIZATION

The article presents the results of research on the peculiarities of economic development in the transportation industry under the influence of digitalization. Digitalization is regarded as a transformative process that reshapes the global economy through sustained technological advancements, leading to digital transformations. These transformations encompass advancements in data analytics, cloud computing, artificial intelligence, and mobile devices. Leveraging the vast digital capabilities for information transmission, storage, and processing lays the groundwork for a new technological paradigm. Consequently, changes in the technological landscape bring about transformations in socio-economic systems, particularly in their institutional, social, and economic components, as well as the relationships among various stakeholders within the digital environment. Such transformations give rise to a new type of economy, known as the digital economy, and shape the context and direction of development for companies in the transportation and logistics sector.The active involvement of all stakeholders in the digitalization process amplifies the pace and magnitude of changes in the interests and demands of companies operating in the contemporary market of transportation and logistics services. Companies encounter significant challenges, and timely adaptation through the integration of digital tools and the digital transformation of traditional business models enables them to gain a competitive edge and sustain theirestablished positions in national and global transportation service markets. The close relationship between economic development and digitalization is becoming a crucial prerequisite for the growth of national and global economies in the near future. In addition to the direct productivity gains achieved by companies, including transportation firms, through the utilization of digital technologies, there exists a chain of indirect benefits associated with digitalization. These benefits encompass the creationof new goods and services, the emergence of new consumer demand, the attainment of new levels of quality and value, with time-saving being a notable characteristic