Contextualising rural entrepreneurship – A strong structuration perspective on gendered-local agency

This article employs Stones’ (2005) Strong Structuration Theory (SST) to contextualise rural entrepreneurship. Through shadowing a single case study of a woman entrepreneur from rural Sweden, we propose gendered-local agency as operationalisation of active agency in practice. While SST positions active agency as a property of agents, we demonstrate it is as a property that is intertwined with both agents and structure. Simultaneously enabled and constrained, gendered-local agency itself becomes contextualised within gender-related and locality-related rural-specific interplay that modifies, preserves and challenges rural structures. The article contributes to the literature on contextualising entrepreneurship through a structuration lens by signifying gendered-local agency as a manifestation of rural-specific interplay between contexts as environments (out there) and context as constructed (through entrepreneurs). This conceptualisation proposes everyday entrepreneurship as a demonstration of agency in action, thus setting a foundation for exploring entrepreneurship through the context-specific agent-structure interplay in the rural context and others.