Value Chain Approach and Quality Certificate Applied to Agriculture Entities for the Management of Fruit Trees

The value chain in the agricultural sector, has increased exponentially to become an instrument for strengthened local economies. The process of updating the economic and social model, in Cuba, has considered to implement new policies, strategies and management models, in which value chains are inserted in the agri-food sector, reinforcing the municipal food self-sufficiency from the local agricultural perspective. The present article constitutes an exercise of participatory innovation, implementing a value chain management model in the production of seven agricultural entities devoted to fruit growing. The management model was applied considering the technical-productive, organizational, economic, environmental and social dimensions and was supported by the application of six innovations, eight technological improvements and five scientific results were introduced. Impacts exceeded the base line indicators in all dimensions studied in value chains. The management system has contributed to local agricultural development in their municipalities which was benefited by the organizational, social and productive contribution. A Participatory Guarantee System (GSP) to certify agro-ecological productions, was used for the first time in the country which also favored the application of agro-ecological practices with a holistic approach.