Graphic symbols and local identity: the case of use and perception of municipal emblems in the Liberec Region (Czechia)

Abstract This paper analyses the role of graphic symbols in local representation and in the process of local identity formation. The extent of graphic symbols utilization by local development actors in the region, its importance for image formation of the locality (municipality) from the point of view of the local development actors and an assessment of the degree of identification with the municipal emblems among the local population are evaluated, based on the results of a corresponding survey targeted at municipal representatives. Municipal emblems tend to (and also should) have a local representative function. These should emphasize local specificity, uniqueness. Municipal emblems have a potential to play the role of connecting, mediating and activating factors also on a higher as well as a local level. Municipal emblems are still not used enough and in the right way by actors of municipality representations. These are often misunderstood and deemed unimportant for local development.