品牌危机信息在社交媒体上的分享行为——以中国微博为例

IF 2.7 2区文学 Q1 COMMUNICATION Mass Communication and Society Pub Date : 2023-07-04 DOI:10.1080/15205436.2022.2101319

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Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo

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Mass Communication and Society COMMUNICATION-

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6.90

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3.30%

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期刊介绍： Mass Communication and Society" mission is to publish articles from a wide variety of perspectives and approaches that advance mass communication theory, especially at the societal or macrosocial level. It draws heavily from many other disciplines, including sociology, psychology, anthropology, philosophy, law, and history. Methodologically, journal articles employ qualitative and quantitative methods, survey research, ethnography, laboratory experiments, historical methods, and legal analysis.

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