基于YouTube平台的家庭培训视频内容类型及兴趣分析

Hyo-Jun Yun, Jae-Hyeon Park, minsoo Jeon
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引用次数: 0

摘要

本研究的目的是分析使用YouTube平台的家庭培训视频内容的类型和兴趣。方法使用Python进行网络爬虫,共获得3937组视频信息(标题、内容、观看次数、上传日期),最终选择其中的3155组作为研究材料。排除重叠和不相关的内容。文本数据经过3个阶段的预处理,计算关键词的TF和TF- idf来识别主要关键词,并在主题建模中应用LDA算法成功识别类型。为了了解按类型划分的兴趣程度,将视图数细分为所分配类型的百分比。结果:首先,将家庭训练视频的类型分为有氧和肌力增强裸全身运动、核心和上半身加强普拉提运动、上半身工具运动、下半身线条运动、姿势矫正和上半身伸展运动缓解疼痛、臀部运动、舞蹈和tabata运动饮食、饮食和下半身矫正伸展运动饮食;以及裸身锻炼,增强核心和下半身的力量。其次,发现裸全身有氧和肌力增强运动、舞蹈和塔式饮食运动、饮食和下体矫正伸展运动的内容所占比例和兴趣都很高。结论本研究结果可为在线家庭培训视频在市场上的发展提供基线数据。
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Analysis on the Type of and Interest in Home Training Video Contents Using the YouTube Platform
PURPOSE The purpose of this study is to analyze the type of and interest in home training video contents using the YouTube platform. METHODS Web crawling was performed using Python and a total of 3,937 sets ofvideo information (title, content, number of views, upload date) were obtained, 3,155 of which were finally selected for the study material. Overlapping and unrelated content were excluded. The data of text underwent 3 stages of preprocessing, the TF and TF-IDF of the keywords were calculated to identify the main keywords, and the LDA algorithm was applied in the topic modeling to successfully identify the types. In order to understand the level of interest by type, the number of views was subdivided into the percentage of the assigned type. RESULTS First, the types of home training videos were classified into bare whole body exercise for aerobic and muscular power strengthening, Pilates exercise for core and upper body strengthening, upper body exercise using tools, lower body line exercise, posture correction and upper body stretching exercise for pain relief, hip-up exercise, dance and tabata exercise for diet, diet and lower body correction stretching exercise for diet, and bare body exercise for core and lower body strengthening. Second, it was found that the proportion and interest were high in the contents of bare whole body exercise for aerobic and muscular power strengthening, dance and tabata exercise for diet, diet and lower body correction stretching exercise for diet. CONCLUSIONS The findings of this study may provide baseline data about the development of the active online home training videos in the market.
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