FORMATION OF THE QUALITY MANAGEMENT SYSTEM AS A FACTOR OF THE COMPETITIVENESS OF THE PRODUCTS OF THE AGRICULTURAL INDUSTRY ENTERPRISES

With the constant improvement of the quality of life of people, as well as the intensification of competition in the domestic and foreign markets, the quality and safety of agricultural products faces new challenges. Only competitive enterprises can produce food products in accordance with the requirements of international standards and will be able to take advantage of international cooperation in investment, crediting, certification, insurance, scientific and technical support of agricultural production and sale of food products. The article summarizes the concepts: "quality management system", the factors that affect the level of product quality are determined, proposals are presented.  The general principles and provisions of the most common quality management systems based on international standards that are recommended to be implemented in the activities of agricultural enterprises are analyzed. The necessity and advantages of implementing a quality management system (HACCP - Hazard Analysis and Critical Control Points) as a tool for the production of quality agricultural products are determined. The application of the food safety management system based on the idea (HACCP - Hazard Analyses and Critical Control Points) provides the company with the opportunity provide guarantees for the production of a safe product through continuous control at all stages of production; qualitatively manage all critical factors that threaten food safety - eliminate, minimize or prevent their occurrence; provide guarantees that food products are safe at the time of consumption; guarantee proper sanitary conditions of production in accordance with international standards; ensure compliance with legislative and regulatory requirements for food safety; establish the trust of consumers, partners and Effective quality management is a comprehensive and systematic management process that is carried out on the basis of strict adherence to the principles of quality management, with minimal costs and maximum results. The latter is especially important, since the effectiveness of management is determined by its efficiency and maximum return on activity with minimal costs for organizational, economic, technical, personnel, social measures and balancing the whole range of factors affecting the formation and maintenance of product quality. The development, certification, and maintenance of the quality management system in a state of capacity is one of the strategic directions of business entities, which significantly increases their efficiency, economic efficiency and competitiveness in the domestic and world markets. To ensure the appropriate competitiveness of agricultural products in the markets, it is necessary to constantly monitor the improvement of its quality.