The introduction of a gamified platform to enhance museum visiting experience, with a focus on the small and mid-sized Milanese Museums

The application of gamification in the tourism industry is nothing new; nevertheless, it has not been broadly utilized. This paper seeks to propose a mobile platform using gamification with a focus on the pre-visit museum visiting experience. Additionally, this platform deploys a gamified mechanism to make the visit to the museums [in Milan] more effective for the local visitors and more efficient for the providers; that is to say, it strikes a balance between different museum visits in terms of the number of visitors focusing on small and mid-sized venues—the venues that are more susceptible to the financial crisis. Direct communication with museums of interest was picked as the main methodology to gather the required numerical data to calculate museums’ financial performance.