Social Influence, Xenocentrism and Status Consumption on Purchase Intention: In the Case of Women’s Imported Handbags

The Mongolian market has got fi lled with imported products that pose a great challenge to domestic businesses. However, on the other hand, exported products give opportunities to understand product quality standards for domestic business owners. Therefore, it becomes meaningful to understand how the consumers distinguish between domestic and imported products. The study examines the relationship between social in fl uence, xenocentrism, status consumption, and imported product ' s purchase intention. To achieve the purpose of the research, a survey was conducted on consumers who experienced the purchase of imported products. The data were examined using SPSS and SmartPLS 3.3 after a total of 426 effective questionnaires were gathered. The current study reveals social in fl uence and xenocentrism, which were important factors in the purchasing of imported products. Implications of the fi ndings for theory and managerial practice are discussed and future research directions identi fi ed.