TAM、社会影响、安全关系通过态度和信任对电子钱包使用意愿的影响

Ulfat Nisa, Nihayatu Aslamatis Solekah
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引用次数: 6

摘要

摘要本研究以态度与信任为中介变量,探讨TAM、社会影响力与电子钱包使用意愿安全性的关系。本研究采用定量研究和调查研究相结合的方法。本次调查的人口是居住在玛琅市的人,条件是他们19-34岁,使用的电子钱包是(Gojek, OVO, Dana, LinkAja, Jenius)。抽取了150名受访者的样本。所用分析技术为SEM-PLS。结果表明,PU、SI和S对IU电子钱包没有影响,只有PEU对IU电子钱包有直接影响,态度不能调解PU和PEU对IU电子钱包的影响,但信任可以充分调解安全对IU的影响。这表明,基于对系统的信任,使用系统的安全性会影响受访者使用电子钱包的意愿,建议电子钱包提供商始终关注其系统的安全性并简化其应用程序,以便用户从使用中受益。
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The Influence of TAM, Social influence, Security Relationship toward Intention to Use E Wallet through Attitude and Trust
The purpose of this study is to examine relationship of TAM, Social Influence and Security Toward Intention to use (IU) E-wallet with attitude and trust as intervening variables. The research uses quantitative approach with survey approach.   The population of this survey is the people who live in Malang City with the conditions that they are 19-34 years old and the e-wallet used is (Gojek, OVO, Dana, LinkAja, Jenius). The samples taken was 150 respondents. The analysis technique used was SEM-PLS. The results showed that PU, SI, and S had no influence on IU e-wallets, only PEU had direct influence on IU e-wallets, Attitude could not mediate PU and PEU on IU e-wallet, but Trust could fully mediate Security against IU. This showed that the security of using the system can influence respondents' intention to use e-wallets based on trust in the system and it is recommended that e-wallet providers always pay attention to the security of their systems and simplify their applications so that users can benefit from using them.
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