通过刺激品牌体验建立关系:自我扩展、品牌认同和自尊的作用

{"title":"通过刺激品牌体验建立关系:自我扩展、品牌认同和自尊的作用","authors":"Gwarlann Caffier de Kerviler, Carlos M. Rodriguez","doi":"10.1007/978-3-030-02568-7_50","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem\",\"authors\":\"Gwarlann Caffier de Kerviler, Carlos M. Rodriguez\",\"doi\":\"10.1007/978-3-030-02568-7_50\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":66565,\"journal\":{\"name\":\"营销科学学报\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-06-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"营销科学学报\",\"FirstCategoryId\":\"95\",\"ListUrlMain\":\"https://doi.org/10.1007/978-3-030-02568-7_50\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"营销科学学报","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1007/978-3-030-02568-7_50","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}