In total smartness: the institutional logics perspective on the Internet of things and people

ABSTRACT Following the institutional logics perspective and an inductive research design, this study is the first to outline the Internet of things and people as a new institutional order with a distinct logic. The rise of this new institutional logic is prompted by smart technology, which transforms the ideological field of technology and challenges consumers’ self-concepts. In counterbalancing attempts, consumers internalize those “non-smart” practices that assist in maintaining the self’s integrity and differentiate “Us” – humans from “Them” – smart things. In contrast to previous research describing the material as a passive carrier, this study provides evidence that the material can be the driving force behind the emergence of institutional logic.