社会媒体在解决毕业生就业能力挑战中的作用:专家意见分析

IF 1.2 Q4 MANAGEMENT Sa Journal of Human Resource Management Pub Date : 2023-04-28 DOI:10.4102/sajhrm.v21i0.2047
Obrain Murire, L. Cilliers, Willie T. Chinyamurindi
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引用次数: 0

摘要

方向:南非目前正面临毕业生失业的挑战。针对这一挑战的研究呼声已经存在。研究目的:本研究旨在建立社交媒体工具在解决大学毕业生就业挑战中的作用。研究动机:文献中存在对解决青年完成学业后面临的挑战的微妙方法的呼吁。社交媒体在这方面的作用仍然是一个值得注意的重要研究领域。研究方法/设计和方法:该研究采用了一种解释主义哲学,依赖于定性研究方法,使用了15名人力资源领域专家的访谈数据。采用专题分析作为数据分析的手段。主要发现:研究中出现了两个主要结果。首先,失业毕业生需要使用社交媒体作为他们技能和能力的营销工具。其次,社交媒体也可以作为一种信息工具来提高对劳动力市场问题的认识。实际/管理意义:研究结果为解决毕业生在寻找就业机会时面临的就业能力挑战提供了见解。提出了社交媒体在缓解毕业生挑战中的作用。通过研究结果,毕业生有可能提高他们的投资组合,以改善他们融入劳动力市场。贡献/增值:该研究提供了关于社交媒体如何帮助毕业生进入就业市场增加就业前景的见解。
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Social media role in addressing employability challenges of graduates: An expert opinion analysis
Orientation: South Africa is currently going through a graduate unemployment challenge. Calls exist for research that addresses this challenge.Research purpose: This research study aimed to establish social media tools’ role in addressing employability challenges faced by graduates after completing their tertiary education.Motivation for the study: Calls exist in the literature for nuanced ways of addressing challenges youths face after completing their studies. The role of social media in this remains an area of inquiry with noted importance.Research approach/design and method: The study utilised an interpretivist philosophy relying on a qualitative research approach using interview data with a sample of 15 experts within the human resources field. Thematic analysis was used as a means of data analysis.Main findings: Two primary outcomes emerged from the research study. Firstly, a need exists for unemployed graduates to use social media as a marketing utility for their skills and abilities. Secondly, social media can also be used as an information utility to enhance awareness about labour market issues.Practical/managerial implications: The findings offer insights into addressing the employability challenges faced by graduates when seeking employment opportunities. The role of social media in mitigating graduate challenges is proposed. Through the findings, graduates have the potential to enhance their portfolios to improve their integration into the labour market.Contribution/value add: The study proffers insights into how social media helps increase the employability prospects of graduates entering the job market.
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来源期刊
CiteScore
2.30
自引率
18.20%
发文量
54
审稿时长
22 weeks
期刊最新文献
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