Subsistence small business entrepreneurs in Pakistan

ABSTRACT Subsistence small business entrepreneurs operate to fulfil the necessities of life but do so on a smaller scale with fewer resources and capital. In this paper, we will explore the domains of entrepreneurial ecosystems in Pakistan, to understand the support needed for subsistence entrepreneurs. Following a qualitative research approach, data are collected through in-depth interviews with subsistence entrepreneurs in Pakistan. This involves developing a systematic structure of knowledge sharing among other subsistence entrepreneurs in the community. We find that all entrepreneurs share their experience and knowledge with each other. This means that the concept of competition does not resonate in their setting; rather, the entrepreneurs use their personal knowledge augmentation to contribute to their community. This paper offers insights that contribute to the subsistence market of Pakistan and the future potential of entrepreneurs in the country.