STUDY ON E-COMMERCE IN THE CLOTHING INDUSTRY IN ROMANIA

Abstract: The fast evolution of the Internet over the last decade had a major impact on all aspects of life, mainly on the business world, stimulating the emergence of a new form of commerce, namely e-commerce. The development of e-commerce has made its mark on the market, with changes taking place both at the level of consumer behavior and at the level of business management. The e-commerce market has been constantly evolving in recent years, and in Romania it has recorded the highest growth in recent years at European level. The study analyzes the sales of clothing products in the online environment in Romania. Thus, quantitative marketing research is conducted at the population level in Romania, a research aimed at knowing the opinions and attitudes of citizens in relation to the purchase of clothing items from online stores. In this research, special attention was paid to the knowledge of the reasons why consumers choose to buy clothing items online. The results of this research can be used by online store managers to find out how they can improve their services, but also for offline store managers who want to get into the online business.