Some Features of the Implementation of the Cultural and Educational Function in the Programs of the Modern Television Channel Dedicated to Culture (the Example of the TV Channel «Russia-C»)

The article is devoted to understanding the features of the implementation of the cultural and educational function in the programs of the television channel «Russia-C». As a rule, coverage of culture and science topics on television channels occurs through programs that capture the difference between trained, «qualified» viewers and a wide audience, and either focus on the former, choosing formats and genres that are not interesting to the majority, or shift the focus to entertainment. In this regard, the resolution of this contradiction and the choice of a format for the TV channel about culture to meet the demand of broad layers of Russian television viewers for high-quality intellectual leisure seems to be significant. The authors of the article analyzed all the Russia-C TV channel programs that are regularly broadcast. The authors identified the features of the programs and concluded that the format of the TV channel is focused on the implementation, first of all, of the cultural and educational function, and also that the programs on TV channels are designed to overcome this contradiction. Competent interlocutors and presenters, who have a flexible strategy and tactics, take part in these programs. The variety of genres and the specifics of camera work are noted, patterns in the design of studios are revealed.