{"title":"信仰的影响，广告的影响，对消费者地下市场购买决策的风险的感知","authors":"Febsri Susanti, Chintya Mulyani","doi":"10.46306/vls.v2i2.149","DOIUrl":null,"url":null,"abstract":"The purpose of study was to determine the effect of trust, advertising, risk percepstion on purchasing decisions on shopee to cnsumers in kelurahan lubuk buaya.This research was conducted with a total of 95 consumersin this study were with a technique slovin. Analysis of the data used is multiple linear regression analysis. Partial test results show that there is a positive and significant influence of trust of origin on purchasing decisions, there is a no effect and no significant influence of advertising on purchasing decisions, and there is a positive and significant influence of risk perception on purchasing decisions","PeriodicalId":30265,"journal":{"name":"Jurnal Manajemen dan Wirausaha","volume":"17 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"PENGARUH KEPERCAYAAN, IKLAN, PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN DI SITUS SHOPEE PADA KONSUMEN KELURAHAN LUBUK BUAYA\",\"authors\":\"Febsri Susanti, Chintya Mulyani\",\"doi\":\"10.46306/vls.v2i2.149\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of study was to determine the effect of trust, advertising, risk percepstion on purchasing decisions on shopee to cnsumers in kelurahan lubuk buaya.This research was conducted with a total of 95 consumersin this study were with a technique slovin. Analysis of the data used is multiple linear regression analysis. Partial test results show that there is a positive and significant influence of trust of origin on purchasing decisions, there is a no effect and no significant influence of advertising on purchasing decisions, and there is a positive and significant influence of risk perception on purchasing decisions\",\"PeriodicalId\":30265,\"journal\":{\"name\":\"Jurnal Manajemen dan Wirausaha\",\"volume\":\"17 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-07-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Manajemen dan Wirausaha\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.46306/vls.v2i2.149\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Manajemen dan Wirausaha","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46306/vls.v2i2.149","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
PENGARUH KEPERCAYAAN, IKLAN, PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN DI SITUS SHOPEE PADA KONSUMEN KELURAHAN LUBUK BUAYA
The purpose of study was to determine the effect of trust, advertising, risk percepstion on purchasing decisions on shopee to cnsumers in kelurahan lubuk buaya.This research was conducted with a total of 95 consumersin this study were with a technique slovin. Analysis of the data used is multiple linear regression analysis. Partial test results show that there is a positive and significant influence of trust of origin on purchasing decisions, there is a no effect and no significant influence of advertising on purchasing decisions, and there is a positive and significant influence of risk perception on purchasing decisions
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