Xenophobic attitudes and representations in Social Media during Covid-19 pandemic in India

    Social media activity was reported to have significantly increased during the pandemic period as most of the daily routines transformed into the digital space. On the verge of this new normality of  the post-pandemic, exploring virtual space would contribute in analysing and shaping the future digital media discourse. This paper attempted to explore the politics of representation in digital space using Foucauldian theories of power and discipline. A qualitative exploration of the xenophobic attitudes and representation was conducted on 123 young adults to understand how health concerns associated with the pandemic influenced social representations and marginalization of certain social sections and how participants recognized and understood their contribution to this group polarization. Thematic analysis of participant opinions indicated a significant change in polarization and attitude towards out-groups following the pandemic outbreak. The existing hierarchical homogenization and polarization of the marginalized moderated by polarized political affinities were found to be translated into digital space intensifying xenophobic attitudes. Keywords: Xenophobia, covid-19 pandemic, marginalization, social media representation.