游客对平恰区旅游服务的满意度

Q4 Social Sciences Glasnik - Srpskog Geografskog Drustva Pub Date : 2023-01-01 DOI:10.2298/gsgd2301387m
Andjelina Maric-Stankovic
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引用次数: 0

摘要

pinja区位于塞尔维亚东南部,是一个拥有自然和人为旅游景点的地区,是旅游目的地本身的基础。然而,除了旅游景点和旅游基础设施和上层建筑作为目的地旅游增值的要素外,旅游人员也是游客对该地区的肯定的重要和不可或缺的因素。旅游员工通过经营、改进和开展与游客的业务,影响着整个旅游报价,从而影响着目的地的旅游客流量。本文的目的是呈现游客对旅游工作人员服务的满意度程度,在他们停留在皮尼亚区。游客满意度是通过2021年下半年在该地区进行的实证研究来确定的,共有526名受访者/游客参与了调查。采用IBM SPSS Statistic 20软件包对结果进行分析。受访者/游客对旅游基础设施和上层建筑要素以及旅游从业人员的服务部分(不)满意,从所分析变量的平均得分相对较低可以看出。通过t检验和方差分析,得出旅游者的不满意程度在性别和年龄上没有统计学上的显著差异,即旅游者对旅游基础设施和上层建筑的发展以及旅游从业人员的服务特点的态度基本一致。区。
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Tourist satisfaction with services of tourism in the Pcinja district
The Pcinja District is located in the southeast of Serbia and represents an area with natural and anthropogenic tourist attractions as the basis of the tourist offer of the destination itself. However, in addition to tourist attractions and tourist infrastructure and superstructure as elements of tourist valorisation of the destination, the tourist staff is also a significant and indispensable factor of the tourist affirmation of the area. Tourism employees affect the entire tourist offer and thus affect the tourist traffic in the destination by virtue of how they operate, improve and conduct their business with the tourists. The aim of this paper is to present the degree of tourist satisfaction with the services of tourism employees during their stay in the Pcinja District. The degree of tourist satisfaction was determined by empirical research conducted in the area of the district in the second half of 2021, in which 526 respondents/tourists participated. The results were analysed using the IBM SPSS Statistic 20 software package. Partial (dis)satisfaction of respondents/tourists with the elements of tourist infrastructure and superstructure, as well as with the services of tourism employees, is shown by the obtained relatively low average scores of the analyzed variables. Using the T-test and ANOVA, it was concluded that the degree of (dis)satisfaction of tourists does not statistically significantly differ according to gender and age, that is, they generally have a uniform attitude when it comes to the development of the tourist infrastructure and superstructure and the features of the services of tourism employees in the Pcinj? District.
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来源期刊
Glasnik - Srpskog Geografskog Drustva
Glasnik - Srpskog Geografskog Drustva Social Sciences-Education
CiteScore
0.70
自引率
0.00%
发文量
11
审稿时长
18 weeks
期刊最新文献
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