The Factors influencing Value Creation of Halal Logistics Service during Crisis: A Case Study of Halal Logistics Service Providers in Thailand

This study aims to investigate the causal factors influencing value creation of halal logistics services during the business crisis caused by COVID-19. The study constructs a model to explain the causal factors in relation to resources dimension, risk management, and innovation solution. It uses a questionnaire survey to collect data from 200 Thai logistics service providers experienced in delivering logistics services for healthy and safe halal, agricultural, and food products. The findings reveal a positive association between innovation solution and value creation. This implies that, during crises, the use of tangible and intangible resources can help organizations gain competitive advantage. The innovation of halal logistics services can help organizations maximize the use of their limited resources. Risk management can positively influence value creation by identifying, evaluating, and preventing the risks associated with halal supply chain management. The innovation solutions and risk management mediate the relationship between resource dimensions and value creation. These findings can guide halal logistics providers during crises to deliver value in markets with a high Muslim population and consumer demand for highquality goods and services.