莱德骑行:会计和营销之间的协同作用

IF 1.5 Q2 EDUCATION & EDUCATIONAL RESEARCH Journal of International Education in Business Pub Date : 2020-12-31 DOI:10.4135/9781529793017
Robert Rankin, Alma Mintu-Wimsatt, Cassy Henderson
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Ryder Rides: The Synergy Between Accounting and Marketing
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来源期刊
Journal of International Education in Business
Journal of International Education in Business EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
0.50
自引率
6.70%
发文量
19
期刊介绍: The journal of International Education in Business (JIEB) is a peer reviewed journal concerned with theoretical and pedagogic aspects of international education in business schools and its flow-on implications for the workplace. The journal publishes papers that are concerned with: - international education, - cross- and inter-cultural aspects of internationalisation, - internationalisation of business schools, - business school teaching and learning, - academic and social engagement of students, - recruitment and marketing of business education in international contexts, - quality processes with respect to internationalisation, and - global organisations as stakeholders of internationalisation. Theoretical and empirical papers (qualitative and quantitative) as well as case analyses are invited. Papers that explore micro- and macro-perspectives in business and international education are also included.
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