{"title":"中国网红电商直播中观众冲动购买行为的影响因素研究——以积极情绪为中介","authors":"Jijuan Yao, Jaewon Kang","doi":"10.46415/jss.2023.03.30.1.101","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":46877,"journal":{"name":"Innovation-The European Journal of Social Science Research","volume":"2 1","pages":""},"PeriodicalIF":1.6000,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Study for the Factors Affecting Impulsive Buying Behavior of Viewers in Chinese Influencers’ E-commerce Live Broadcasting : Focusing on the Mediating Effect of Positive Emotions\",\"authors\":\"Jijuan Yao, Jaewon Kang\",\"doi\":\"10.46415/jss.2023.03.30.1.101\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":46877,\"journal\":{\"name\":\"Innovation-The European Journal of Social Science Research\",\"volume\":\"2 1\",\"pages\":\"\"},\"PeriodicalIF\":1.6000,\"publicationDate\":\"2023-03-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Innovation-The European Journal of Social Science Research\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://doi.org/10.46415/jss.2023.03.30.1.101\",\"RegionNum\":3,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"SOCIOLOGY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Innovation-The European Journal of Social Science Research","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.46415/jss.2023.03.30.1.101","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"SOCIOLOGY","Score":null,"Total":0}
Study for the Factors Affecting Impulsive Buying Behavior of Viewers in Chinese Influencers’ E-commerce Live Broadcasting : Focusing on the Mediating Effect of Positive Emotions
期刊介绍:
European integration and enlargement pose fundamental challenges for policy, politics, citizenship, culture and democracy. Innovation: The European Journal of Social Science Research provides a unique forum for discussing these processes. It welcomes articles on all aspects of European developments that contribute to the improvement of social science knowledge and to the setting of a policy-focused European research agenda. Examples of typical subject areas covered include •Policy-Making and Agenda-Setting •Multilevel Governance •The Role of Institutions •Democracy and Civil Society •Social Structures and Integration •Sustainability and Ecological Modernisation •Science, Research, Technology and Society