尼日斯市零售市场中与购买葡萄酒相关的消费者行为

IF 2 Q3 MANAGEMENT Strategic Management Pub Date : 2021-01-01 DOI:10.5937/straman2104065s
Z. Simonović, N. Ćurčić
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引用次数: 1

摘要

本文的主题是研究消费者的行为与购买葡萄酒的国内和国外品牌的市场上的尼日什市。本文的结构是为了从几个方面来看待这个问题。首先,我们的愿望是确定受访者是否是经常消费葡萄酒的人,他们消费的是哪种葡萄酒,他们中有多少不是经常消费葡萄酒的人。努力通过调查研究来确定消费者的习惯。采用问卷暗含亲自检查的检查方法。合适的样本包括来自尼什市境内的230名答复者。该研究于2019年11月进行。在处理数据的过程中,我们注意到更多的受访者是普通的葡萄酒消费者,即消费特定品牌的葡萄酒。受访者主要偏爱国产葡萄酒。所得结果可以在上市公司的战略营销层面观察到。该研究提供了一个洞察连接到消费者的行为的不同方面的那些谁消费葡萄酒,无论是在一般水平和与品牌的选择。
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Consumer behavior related to buying wines on the retail market in the City of Niš
The subject matter of the paper is research in consumer behavior in connection with the purchase of wines of both domestic and foreign brands on the market of the City of Niš. The paper is structured so as to perceive the issue from several aspects. In the first place, our wish was to determine whether the respondents are regular wine consumers, and which sorts of wine they consume, and how many of them are not wine regular consumers. An effort was made to determine consumer habits via survey research. The examination method that implied personal examination using a questionnaire was applied. The suitable sample included 230 respondents from the territory of the City of Niš. The research was conducted in November 2019. While processing the data, it was noticed that a larger number of the respondents were regular wine consumers, namely consuming specific brands. The respondents mainly preferred domestic producers' wines. The results obtained can be observed at the level of the strategic marketing of the offering companies. The research study provides an insight in connection with the different aspects of the consumer behavior of those who consume wine, both at the general level and in connection with the choice of brands.
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来源期刊
Strategic Management
Strategic Management MANAGEMENT-
自引率
8.30%
发文量
17
审稿时长
12 weeks
期刊最新文献
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