{"title":"多模态分析:Mie Sedaap和Indomie方便面视频广告中的言语表征","authors":"Karina May Hendra, H. Hamzah","doi":"10.24036/ell.v11i2.115897","DOIUrl":null,"url":null,"abstract":"This study aims to examine the difference in meaning in the verbal analysis of Mie Sedaap and Indomie instant noodles advertisements. This study aims to determine the difference in meaning in verbal analysis at the level of Systemic Functional Linguistics, namely ideational, interpersonal, and textual metafunctions. The data were analyzed using Halliday's (2006) theory of Systemic Functional Linguistics. The data is the words contained in the Mie Sedaap and Indomie ad videos. This research method uses descriptive qualitative research. The results showed that there were some differences in the two advertisements in using Systemic Functional Linguistics, namely the analysis of mood, attitude, modality, graduation, and theme. The five differences are dominated by Mie Sedaap advertisements.","PeriodicalId":42230,"journal":{"name":"Asiatic-IIUM Journal of English Language and Literature","volume":null,"pages":null},"PeriodicalIF":0.3000,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Multimodality Analysis: Verbal Representation in Mie Sedaap and Indomie Intant Noodles Video Advertisement\",\"authors\":\"Karina May Hendra, H. Hamzah\",\"doi\":\"10.24036/ell.v11i2.115897\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to examine the difference in meaning in the verbal analysis of Mie Sedaap and Indomie instant noodles advertisements. This study aims to determine the difference in meaning in verbal analysis at the level of Systemic Functional Linguistics, namely ideational, interpersonal, and textual metafunctions. The data were analyzed using Halliday's (2006) theory of Systemic Functional Linguistics. The data is the words contained in the Mie Sedaap and Indomie ad videos. This research method uses descriptive qualitative research. The results showed that there were some differences in the two advertisements in using Systemic Functional Linguistics, namely the analysis of mood, attitude, modality, graduation, and theme. The five differences are dominated by Mie Sedaap advertisements.\",\"PeriodicalId\":42230,\"journal\":{\"name\":\"Asiatic-IIUM Journal of English Language and Literature\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.3000,\"publicationDate\":\"2022-06-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Asiatic-IIUM Journal of English Language and Literature\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.24036/ell.v11i2.115897\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"LITERATURE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asiatic-IIUM Journal of English Language and Literature","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.24036/ell.v11i2.115897","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"LITERATURE","Score":null,"Total":0}
Multimodality Analysis: Verbal Representation in Mie Sedaap and Indomie Intant Noodles Video Advertisement
This study aims to examine the difference in meaning in the verbal analysis of Mie Sedaap and Indomie instant noodles advertisements. This study aims to determine the difference in meaning in verbal analysis at the level of Systemic Functional Linguistics, namely ideational, interpersonal, and textual metafunctions. The data were analyzed using Halliday's (2006) theory of Systemic Functional Linguistics. The data is the words contained in the Mie Sedaap and Indomie ad videos. This research method uses descriptive qualitative research. The results showed that there were some differences in the two advertisements in using Systemic Functional Linguistics, namely the analysis of mood, attitude, modality, graduation, and theme. The five differences are dominated by Mie Sedaap advertisements.
期刊介绍：
Asiatic is the very first international journal on English writings by Asian writers and writers of Asian origin, currently being the only one of its kind. It aims to publish high-quality researches and outstanding creative works combining the broad fields of literature and linguistics on the same intellectual platform. Asiatic will contain a rich collection of selected articles on issues that deal with Asian Englishes, Asian cultures and Asian literatures in English, including diasporic literature and Asian literatures in translation. Articles may include studies that address the multidimensional impacts of the English Language on a wide variety of Asian cultures (South Asian, East Asian, Southeast Asian and others). Subjects of debates and discussions will encompass the socio-economic facet of the Asian world in relation to current academic investigations on literature, culture and linguistics. This approach will present the works of English-trained Asian writers and scholars, having English as the unifying device and Asia as a fundamental backdrop of their study. The three different segments that will be featured in each issue of Asiatic are: (i) critical writings on literary, cultural and linguistics studies, (ii) creative writings that include works of prose fiction and selections of poetry and (iv) review articles on Asian books, novels and plays produced in English (or translated into English). These works will reflect how elements of western and Asian are both subtly and intensely intertwined as a result of acculturation, globalisation and such.
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