Personalizing User Interfaces for improving quality of experience in VoD recommender systems

Recommending content to users involves understanding a) what to present and b) how to present them, so as to increase quality of experience (QoE) and thereby, content consumption. This work attempts to address the question of how to present contents in a way so that the user finds it easy to get to desired content. While the process of User Interface (UI) design is dependent on several human factors, there are basic design components and their combination that have to be common to any recommender system user interface. Personalization of the UI design process involves picking the right components and their combination, and presenting a UI to suit the usage behavior of an individual user, so as to enhance the QoE. This work proposes a system that learns from a user's content consumption patterns and makes some recommendations regarding how to present the content for the user (in the context of Video-On-Demand/Live-TV services on Computer displays), so as to enhance the QoE of the recommender system.