{"title":"识别关键字的影响，增加在线广告的点击率在搜索引擎上","authors":"A. Murdiyanto, A. Himawan","doi":"10.31315/telematika.v19i1.6450","DOIUrl":null,"url":null,"abstract":"Purpose: To identify keywords that can be chosen to increase CTR on the website so that the potential revenue of targeted prospects through search engines is higher.Design/methodology/approach: This study applies the weighted product method based on the criteria that will be determined to find the best keyword list.Findings/result: The results of identification by ranking using the weighted product method based on the criteria C1, C2, and C3 resulted in an average increase in CTR of 16.18% to 22.92%. With this increase, business owners can be more efficient in the online advertising process.Originality/value/state of the art: The identification of keywords that can be chosen to increase CTR on a website by ranking using the weighted product method has never been done by previous researchers. ","PeriodicalId":31716,"journal":{"name":"Telematika","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Identification Of Keywords That Impact Of Increasing The Click Through Rate Of Online Advertising On Search Engines\",\"authors\":\"A. Murdiyanto, A. Himawan\",\"doi\":\"10.31315/telematika.v19i1.6450\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Purpose: To identify keywords that can be chosen to increase CTR on the website so that the potential revenue of targeted prospects through search engines is higher.Design/methodology/approach: This study applies the weighted product method based on the criteria that will be determined to find the best keyword list.Findings/result: The results of identification by ranking using the weighted product method based on the criteria C1, C2, and C3 resulted in an average increase in CTR of 16.18% to 22.92%. With this increase, business owners can be more efficient in the online advertising process.Originality/value/state of the art: The identification of keywords that can be chosen to increase CTR on a website by ranking using the weighted product method has never been done by previous researchers. \",\"PeriodicalId\":31716,\"journal\":{\"name\":\"Telematika\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-02-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Telematika\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.31315/telematika.v19i1.6450\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Telematika","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31315/telematika.v19i1.6450","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Identification Of Keywords That Impact Of Increasing The Click Through Rate Of Online Advertising On Search Engines
Purpose: To identify keywords that can be chosen to increase CTR on the website so that the potential revenue of targeted prospects through search engines is higher.Design/methodology/approach: This study applies the weighted product method based on the criteria that will be determined to find the best keyword list.Findings/result: The results of identification by ranking using the weighted product method based on the criteria C1, C2, and C3 resulted in an average increase in CTR of 16.18% to 22.92%. With this increase, business owners can be more efficient in the online advertising process.Originality/value/state of the art: The identification of keywords that can be chosen to increase CTR on a website by ranking using the weighted product method has never been done by previous researchers.
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